Recipe membership · concept studies

Brad cooks.
You finally get the whole thing.

A subscription for @bradtheboxer, the plant-based chef and former fighter from Fort Lauderdale. Each week members get a new recipe with a full-length video of Brad making it, step by step, not just the 60-second reel. Every recipe also comes with a printable card, a shopping list, the macros and the playlist Brad cooked to.

100% plantsNew drop weeklyFull-length videoMacros included
Six directions, each a different reason to subscribePick one to open →
Overhead cutting board with a rainbow of chopped vegetables
I

Just Brad Club

The joy concept. Sunny, loud and full of stickers, like his videos turned into a website. "I cook things. Now you do too."

Open the club
Red boxing gloves hanging in a sunlit kitchen
II

Fight Night Kitchen

The boxer concept. A vintage fight bill: the comeback from a broken back told in rounds, and tiers from Sparring to Champion.

Ring the bell
Camera and ring light set up in a bright kitchen
III

Brad+ — Streaming

The video-first concept. A dark, cinematic streaming app with rows of episodes, chaptered timelines and a short-vs-full comparison.

Press play
Florida farmers market with mangoes and tomatoes
IV

Market to Table

The editorial concept. A seasonal food journal built on his rule: start from the market, not the recipe. Printable cards and a live grocery list.

Read issue 01
Skillet of fiesta potatoes with cheez sauce
V

Brad's Recipe Box

The cookie.rvrs.ai nod. A retro-modern recipe tin with tabbed index cards that flip over, and a new card in your box every Sunday.

Open the tin
Knife slicing a red onion, macro
VI

Chop to the Beat

The music concept. A reels-native feed, recipes laid out as an album tracklist, and the playlist Brad cooked to. "Every reel has a director's cut."

Drop the needle