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Just Brad · recipe membership · 120 BPM

Every reel has a director's cut.

You've watched Brad chop onions in sixty seconds flat, perfectly on the beat. Director's Cut is the full session: every step, the knife work, the swaps, why it works, plus the recipe card, shopping list, macros and the playlist he cooked to.

Start with 3 free tracks
1 new drop / week 10–40 min full videos 100% plant-based
Overhead cutting board, a tattooed forearm chopping red onion beside diced mango-yellow pepper, cilantro, avocado and cherry tomatoes
Reel 01/0500:59
@bradtheboxer

Chopping to the beat, the 60-second version.

original mix · 124 BPM
Director's cut · 16:20
Crispy fiesta potatoes drenched in golden cheez sauce with fresh pico
Reel 02/0500:47
@bradtheboxer

Fiesta potatoes with cheez sauce. Crunch you can hear.

original mix · 124 BPM
Director's cut · 16:20
Sweet potato gnocchi glossy with maple garlic butter and crisp sage
Reel 03/0500:55
@bradtheboxer

Sweet potato gnocchi, maple garlic butter. Slow jam energy.

original mix · 92 BPM
Director's cut · 24:10
Golden coconut-crusted tofu pieces with a dipping sauce
Reel 04/0500:52
@bradtheboxer

Coconut tofu. Crunch on the one, dip on the three.

original mix · 118 BPM
Director's cut · 17:45
Vegan pizza with blistered crust, melty plant cheese and basil
Reel 05/0500:58
@bradtheboxer

Vegan pizza night. The dough gets its own verse in the full cut.

original mix · 110 BPM
Director's cut · 22:30
Swipe the feed

Liner notes

What's on every drop.

One new recipe a week, released like a single. Here's the full credit list.

  1. 01

    The full-length video

    Every step, in real time. Knife work up close, the swaps, the "why". Chaptered so you can skip straight to the sauce.

    10–40 min
  2. 02

    Printable recipe card

    One page, kitchen-proof, no scrolling past a life story.

    PDF
  3. 03

    Shopping list

    Sorted by market aisle. Export it to your phone and go.

    Export
  4. 04

    Macros

    Protein, carbs, fat per serving. Brad is a trainer, so protein gets top billing.

    Per serving
  5. 05

    The playlist he cooked to

    The actual tracks from the session, linked so you can press play and chop along.

    Linked
Reel Director's cut 01:00 vs 18:40. Same dish. Eighteen times the detail.

The tracklist

Press play on dinner.

Every recipe is a track: its session tempo, the director's cut runtime, and protein per serving. Hover a track or tap it to cue it up.

Side A: Weeknights 5 tracks

    Side B: Meal Prep 5 tracks

      BPM = tempo of the session playlist. Runtimes and macros shown are illustrative for this prototype.

      Eight glass meal-prep containers filled with grains, greens and roasted vegetables

      Bonus track · monthly

      The Sunday Prep Mix

      One long session, eight containers, a week of lunches. Each month's meal-prep plan comes with a combined shopping list and macro totals for the whole week.

      Get the prep plans

      Side C · the playlist

      The playlist he cooked to.

      Music isn't the soundtrack, it's the method. Every drop ships with the session playlist, and the video chapters follow the tempo: warm up for mise en place, peak for knife work, slow down for the sauce.

      Cued Ep. 07 · Sweet potato gnocchi
      00:0018:40
      1. 00:00Intro & playlist96 BPM
      2. 01:40Mise en place112 BPM
      3. 04:15Knife work128 BPM
      4. 09:30The sauce88 BPM
      5. 14:00Plate & macros104 BPM

      Visual preview only, no sound plays on this page.

      Red boxing gloves hanging in a sunny kitchen next to copper pans
      Hung up. Not retired.

      B-side · the comeback

      From the cage to the cutting board.

      1. Intro · age 19

        A broken back, mid-fight.

        Brad was an MMA fighter when a fight broke his back. Doctors talked surgery, and said he might never be an athlete again.

      2. Verse 1 · the switch

        Plants instead of the knife.

        He went plant-based and anti-inflammatory, paired food with rehab, and healed. Then he got back to training.

      3. Verse 2 · the line

        Steakhouse chef to meal-prep guy.

        He cooked on a steakhouse line, then worked as a personal chef doing meal prep. The market-first habit comes from there: start with great ingredients, stay flexible.

      4. Hook · March 2020

        He filmed the meal prep. And turned the music up.

        Fast, joyful chopping, cut to great music. Millions followed, about 2.7M on TikTok and 500K on Instagram, all from Fort Lauderdale.

      5. “I absolutely love that I can make people happy just from cutting some frickin' onions.”

        Brad Jimenez, @bradtheboxer

      Release schedule

      A month, in 16 steps.

      Think of each month as a four-bar loop. Something lands on every downbeat.

      New dropevery week
      Shopping listwith every drop
      Live cook-alongonce a month
      Vote next recipeend of month
      Bar 1 · Bar 2 · Bar 3 · Bar 4Loop repeats monthly · cancel anytime
      Beat 1

      Join

      Start free with three tracks and the reel archive. Upgrade when you're hooked.

      Beat 2

      Shop

      Grab the list, hit the market. Swaps are baked in, so use what looks good.

      Beat 3

      Cue it up

      Playlist on, video on the counter. Chapters let you move at your pace.

      Beat 4

      Chop to the beat

      Cook, post your plate to the community, and request what's next.

      Overhead view of many hands sharing colorful vegan dishes around a family table

      The request line

      Your table sets the setlist.

      Members vote on the next recipe, share cook photos in the community feed, and cook live with Brad once a month. Family meals included, big batches encouraged.

      Get on the list

      Formats

      Single, Album or Season Pass.

      Start with a taste. Stay for the whole record. Cancel anytime.

      Single

      Free taste
      $0
      no card needed
      • 3 full recipe drops with video
      • Recipe cards & shopping lists
      • The complete reel archive
      Get the Single
      Most played

      Album

      Monthly membership
      $9 /month
      cancel anytime
      • A new recipe drop every week
      • Full chaptered video library
      • Cards, shopping list export & macros
      • The playlist from every session
      • Meal-prep plans
      • Monthly live cook-along + recipe vote
      Join on Album

      Season Pass

      Annual
      $79 /year
      2 months free
      • Everything on Album
      • Two months on the house
      • Giftable: send a Season Pass
      Get the Season Pass

      Frequently asked

      Before you drop the needle.

      Can I cancel anytime?

      Yes. Cancel from your account in two taps, no emails, no guilt. You keep access until the end of the period you paid for.

      Is everything vegan?

      Every recipe is 100% plant-based. The macros are there so you can see the protein is, too.

      I can barely hold a knife. Is this for me?

      Absolutely. The full videos slow down the knife work that the reels speed up, and every recipe lists swaps. Start at any tempo you like.

      What can I watch on?

      Phone, tablet, laptop or a TV browser. Recipe cards print cleanly, and shopping lists export to your phone.

      Can I gift a membership?

      Yes, the Season Pass can be sent as a gift with a start date you choose.

      Do I have to cook to the playlist?

      No, but we'd recommend it. Every drop links the playlist from the session; your own music works too.

      Last track

      Turn it up.
      Cook the full cut.

      Checkout opens at launch. Join the waitlist and your first three tracks are on us.