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Plant-based recipe club

The 60-second reels were the trailer. Just Brad Club is the whole movie: a new plant-based recipe every Sunday, with the full-length video of Brad cooking it step by step, the printable card, the shopping list, the macros and the playlist he chopped to.

Join the club Start with a free taste

From $9/mo · cancel anytime · 100% plants

Overhead shot of a tattooed forearm chopping red onion on a wooden board piled with yellow pepper, cilantro, avocado and cherry tomatoes
100% plants High protein Music on. Knife out.
Every Sunday drop

The reel was 60 seconds. This is the rest.

Every recipe lands with five things, so you can cook it tonight without pausing a reel twenty-seven times.

Bright home kitchen set up for filming, with a camera on a tripod and a ring light pointed at the counter
Sweet Potato GnocchiSample episode · 5 chapters
FULL CUT
Reel Club
the 60-sec version you've seenevery step, every cut, every swap

  1. The full-length video

    Chaptered, unhurried, all of it: knife work, the swaps, and why each step works. Jump straight to "the sauce" when you need to.

  2. A printable recipe card

    One clean page for the fridge door. Sauce splatters sold separately.

  3. The shopping list

    Grouped by aisle, exportable to your phone. Market-first, so swap in whatever looks great.

  4. Macros, trainer-checked

    Protein, carbs, fat and calories per serving. Plants, built for people who lift things.

  5. The playlist he cooked to

    Because the onions chop better with the right song. That part is non-negotiable.

Try it

The Chop‑o‑Meter

How fast can you chop? Mash the button (or the space bar while it's focused) and find out where you land on the happy scale. Members get the actual knife lesson.

Purely decorative. It counts your clicks and nothing else.

0chops
knife's ready when you are
From the recipe box

Stuff you'll actually make again.

A taste of what's in the library. Protein and times are per serving and illustrative for this prototype.

Cast-iron skillet of crispy fiesta potatoes with peppers, jalapeño rings, cilantro and a drizzle of orange cheez saucefan fave

Fiesta Potatoes with Cheez Sauce

Crispy spiced potatoes, charred peppers and a cashew cheez sauce you'll want on everything.

35 min14g protein
Sweet potato gnocchi glossed in maple garlic butter

Sweet Potato Gnocchi

Pillowy, hand-rolled, tossed in maple garlic butter. Sunday-afternoon energy.

60 min12g protein
Loaded bagel sandwich stacked with smashed chickpea filling and fresh vegetables

Chickpea Bagel Sandwich

Smashed chickpeas, crunchy veg, big tangy dressing, stacked tall on a toasted bagel.

15 min24g protein
Golden coconut-crusted tofu pieces on a platemeal prep

Coconut Tofu

Shatter-crisp coconut crust, soft center, a sticky dip. Protein that tastes like a treat.

30 min28g protein
Twirl of creamy lemon fettuccine with herbs

Lemon Fettuccine

Bright, creamy, lemony, done before the pasta water gets bored.

20 min18g protein
Vegan pizza loaded with vegetables on a blistered crustfamily night

Friday Vegan Pizza

Blistered crust, melty plant cheese, a pile of market veg. Family meal, zero arguments.

45 min20g protein
Bowl of quinoa, black beans, roasted sweet potato, corn, avocado and pickled red onion

Rainbow Power Bowl

Quinoa, black beans, roasted sweet potato, corn, avocado and pickled onion. Loud colors, big protein.

25 min22g protein
Row of plant-based tacos topped with fresh salsa and herbs

Market Street Tacos

Whatever the market's shouting about, charred and tucked into warm tortillas with pico.

25 min19g protein

+ a new one every Sunday

Unlock the whole box
A pair of red boxing gloves hanging in a sunny kitchen beside copper pans
Ex-fighter. Current chef.
gloves off, apron on
The origin story
Age 19

Broke his back in a fight.

Brad was an MMA fighter. One fight, one broken back. Doctors talked surgery, and maybe never being an athlete again.

The turn

He went to the market instead.

Plant-based, anti-inflammatory food plus a lot of rehab. He healed, and got back to training. Along the way: steakhouse kitchens, then personal-chef and meal-prep work.

March 2020

Then he hit record.

Fast, joyful chopping, great music, zero rigid rules: start with great ingredients, stay flexible, play something loud. Millions of people pulled up a chair.

I absolutely love that I can make people happy just from cutting some frickin' onions.
Brad Jimenez, @bradtheboxer

Everything else on this page is written in the club's voice, not quoted from Brad.

How the club works

One week in the club.

No meal-plan homework. One great recipe a week, plus everything you need to nail it.

Sunday

It drops.

New recipe, full video, card, list, macros and playlist land in your library and your inbox.

Monday

Hit the market.

Export the list, grab what looks amazing, swap the rest. The video shows you how.

Any night

Cook along.

Prop up your phone, press play, jump between chapters. Music loud, obviously.

After

Show off.

Post your plate to the member wall and vote on what Brad cooks next.

Eight glass meal-prep containers filled with colourful plant-based meals Members

Meal-prep plans

Batch-cook weeks built from the library: one shop, a Sunday session, lunches handled till Friday.

Overhead view of many hands sharing vegan dishes around a table Monthly

Live cook-along

Once a month, cook the same dish together in real time. Questions welcome.

Pick your portion

Pull up a chair.

Start free. Upgrade when the first full video wins you over. Cancel anytime, no guilt.

Free taste

The Nibble

$0forever

Try the kitchen before you move in.

  • 3 full recipes with full-length videos
  • The reel archive, all in one place
  • Cards, lists and macros for those 3
  • Weekly Sunday drops
Grab a free taste
Most chopped Member

The Regular

$9/ month

The whole club, month to month.

  • New recipe + full video every Sunday
  • The entire video library, chaptered
  • Cards, grocery export, macros, playlists
  • Meal-prep plans + monthly live cook-along
  • Vote on the next recipe
Become a Regular
Annual

The Whole Board

$79/ year

Two months free. Same everything.

  • Everything in The Regular
  • 2 months free vs. monthly
  • Giftable: send a year to a friend
  • 52 Sundays of new recipes
Take the whole board

Prices are illustrative for this prototype. Checkout opens at launch.

Questions

Good questions.

Short answers, because you've got onions to chop.

Macro shot of a knife slicing through a red onion
Can I cancel anytime?
Yes. Two clicks from your account, no emails begging you to stay. Anything you've printed is yours to keep.
Is everything vegan?
Every recipe is 100% plant-based. No "optional parmesan" footnotes. You don't need to be vegan to join; you just need to be hungry.
I can barely dice an onion. Is this for me?
That's exactly who the full-length videos are for. Knife work is shown slowly, step by step, with easy swaps and a "why it works" for each move. Meal-preppers and confident cooks get plenty too.
What devices does it work on?
Phone, tablet, laptop or TV browser. Prop your phone against the fruit bowl and cook along; cards print from any device.
Can I gift a membership?
Yes. The Whole Board (annual) can be sent as a gift, which beats another candle.
How much protein are we talking?
Brad's a personal trainer, so every recipe ships with per-serving macros, and plenty are built high-protein on purpose.

Go chop something.

Your first Sunday drop is waiting. Put a song on, grab a knife, and cook the long version with Brad.

Join Just Brad Club
A hand reaching for ripe mangoes at a sunny Florida farmers market stall
Start at the market