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Brad's Recipe Boxcookie · a Brad the Boxer membership

Plant-based · Fort Lauderdale kitchen · New card every Sunday

Pull a card.
Cook it with Brad.

A recipe box from Brad the Boxer. Every card comes with the full-length video of him making it — every chop, every swap, why it works — plus a printable card, shopping list, macros and the playlist he cooked to.

Try 3 cards free · $9/mo after · cancel anytime

Tap a divider · tap the card to flip it ← 5 dividers, 1 new card a week

Anatomy of a card

The reel is 60 seconds. The card is the whole thing.

You've seen the fast, loud, happy version. Every card in the box unlocks the long cut — slower, detailed, and built so you can actually cook along.

Fiesta potatoes with cheez sauce

  • 2 lb baby gold potatoes
  • 1 red + 1 green bell pepper
  • 1 red onion, 2 jalapeños
  • 1 cup raw cashews (soaked)
  • Nutritional yeast, smoked paprika
  • Lime, cilantro
540 kcal19 g protein78 g carbs17 g fat
♫ Cooked to: Sunday Prep Mix · 23 tracks

swap: cashews → white beans (nut-free)

  1. The full-length video

    Chaptered, unhurried, shot in the kitchen. Knife work up close, swaps as they happen, and the why behind every step.

  2. A printable card

    Clean 4×6 layout for the fridge door or a real tin. Sauce splashes encouraged.

  3. Shopping list

    Grouped by market aisle. Export to your notes app, or text it to whoever's doing the run.

  4. Macros per serving

    He's a trainer, so protein is on every card — with easy ways to push it higher.

  5. The playlist

    The actual tracks playing while he cooked it. Chopping is better with a beat.

Weekly prep plans

One Sunday session, five lunches. Containers, order of ops, what keeps.

Monthly cook-along

Cook live with Brad and the whole box, questions answered as you go.

Pick the next card

Members vote on what gets filed next. Requests welcome.

Cook photos wall

Show your plate. See how 10,000 kitchens made the same card.

Filed so far

A few cards already in the box.

Tap any card to flip it — ingredients and macros on the back. Members get the video for every one.

How it works

A new card in your box every Sunday.

0days
00hrs
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  1. Sunday, 9am ET — the card drops.New recipe, full video, list and macros land in your box. Members voted on it.
  2. Monday — hit the market.Shopping list on your phone. Swap whatever looks best that day.
  3. Any night — press play, cook along.Chapters let you jump to the knife work or the sauce. Playlist optional, but come on.
Golden coconut-crusted tofu cubes with lime and sweet chili dip
This Sunday

Mystery card

Members voted.

Reveal drops Sunday.

Crispy coconut tofu

Won the vote · 62%

25 min · 27 g protein

Preview · the real one lands Sunday

Red boxing gloves hanging in a sunny kitchen next to copper pans
from the ring to the kitchen

“I absolutely love that I can make people happy just from cutting some frickin' onions.”

— Brad Jimenez, @bradtheboxer

Recipe for a comeback

SERVES: 2.7M on TikTok
PREP: since 2020

Ingredients

  • 1 MMA fighter, age 19
  • 1 broken back
  • 1 doctor saying “surgery”
  • A lot of plants
  • Rehab, daily
  • Music, loud

Method

  1. Break your back in a fight at 19. Hear you might never be an athlete again.
  2. Skip the knife. Go plant-based and anti-inflammatory; rehab hard. Heal. Train again.
  3. Cook in a steakhouse, then as a personal chef doing meal prep.
  4. March 2020: film the meal prep. Chop fast, smile harder. Serve millions.

start at the market, not the recipe

~2.7M on TikTok~500K on InstagramFort Lauderdale, FLPersonal trainer

Card written in the box's voice · the quoted line is Brad's own

Pick your card

Three ways into the box.

Every paid plan gets every card, every video, and the full back-catalog from day one. Cancel with two clicks.

Taste

Free taste

$0

no card needed

  • 3 full recipe cards + videos
  • The whole reel archive
  • Shopping lists for those 3
Grab 3 cards
Member · most cooked

Member

$9 /month

new card every Sunday

  • Every card + full-length video
  • Lists, macros, playlists
  • Meal-prep plans
  • Monthly live cook-along
  • Vote on the next card
Start my box
Annual

Annual

$79 /year

2 months free

  • Everything in Member
  • 52 new cards a year
  • Giftable — send a whole box
Go annual ≈ $6.58/mo

Questions, filed

Before you open the lid.

Something else on your mind? Ask on the waitlist form — answers go out before launch.

no card? cook it anyway.

Can I cancel anytime?

Yes. Two clicks in your account, no emails to a “retention team.” You keep access until the end of the period you paid for.

Is everything vegan?

Every card is fully plant-based. No meat, dairy or eggs — just a lot of flavor, and protein numbers you'll actually like.

I can barely boil pasta. Is this for me?

That's what the long videos are for. Every step is shown, knife work is slowed down, and every card lists easy swaps.

What can I watch on?

Phone, tablet, laptop or TV browser. Cards print cleanly on 4×6 or letter paper.

Can I gift a membership?

Yes — the Annual plan comes as a gift box. Pick a start date and we'll email them their first card that Sunday.

Lid's open

There's room in your box for one more card.

Checkout opens at launch. Join the waitlist and your first three cards are on the house.

Waitlist cardNo. ___

Checkout opens at launch — no payment today.

You're filed!

We'll email you the day the box opens — plus your 3 free cards.

first one drops on a Sunday